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Midtown or Eastside: One Santa Cruz neighborhood struggles for definition

Published Tuesday February 28

surfers

SANTA CRUZ >> Efforts to clearly define and promote Santa Cruz’s eastern half are, at times, cause for lengthy conversation, high passions and even resistance.

In recent years, the city’s Economic Development Department has looked to support its business community and better promote the city’s various districts by implementing a plan for “wayfinding ” and neighborhood banner signage. When it comes to defining all or part of the Eastside of the city with a designation as “Midtown,” furthermore city Economic Development Director Bonnie Lipscomb commented she is taking a step back, for now.

Article length: About 960 words.
Tags: Surfing Surfers Santa Cruz
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